About Us

Our Vision: Living Beautifully Outdoors

At My Premier Backyard, we believe the best moments in life happen outdoors. Our mission is to help homeowners create outdoor spaces that are comfortable, functional, and designed for gathering with family and friends.

My Premier Backyard is operated by JMR Goods LLC, a United States–based company specializing in premium outdoor living products, including outdoor grills, outdoor kitchens, refrigeration, fire features, patio heating, and backyard cooking equipment.

Built on Experience

My Premier Backyard was founded by John Rinaldi, an entrepreneur with over 36 years of experience in the franchise industry, where he developed a strong foundation in customer service, operations, and delivering consistent, high-quality products.

This experience shaped the vision behind My Premier Backyard—to create a trusted online destination where customers can find reliable outdoor products backed by real business experience and responsive support.

What We Do Differently

We focus on offering carefully selected products from established manufacturers known for durability, performance, and long-term reliability in outdoor environments. Every product in our catalog is chosen with quality, functionality, and customer satisfaction in mind.

Our Commitment

We are committed to providing:

• Reliable, high-quality outdoor products
• Transparent policies and customer support
• A straightforward and secure shopping experience

Our goal is to make it easier for customers across the United States to create outdoor spaces that are both practical and enjoyable for years to come.

Why Customers Choose My Premier Backyard

As a U.S.-based business operated by JMR Goods LLC, My Premier Backyard is committed to providing a reliable and transparent shopping experience. With decades of real-world business experience behind the company, customers can expect responsive support, clear communication, and carefully selected products designed for long-term outdoor use.

Customer support is available via phone and email to assist with product questions, order updates, and post-purchase needs, ensuring a consistent and dependable experience from start to finish.

John Rinaldi

Founder & CEO

John Rinaldi is a seasoned entrepreneur with over 36 years of experience in the restaurant and hospitality industry, where he built and operated multiple successful franchise locations with a major national brand. Throughout his career, he developed a deep understanding of customer experience, operational excellence, and the importance of high-quality, durable furnishings—especially in high-traffic indoor and outdoor environments.

Leveraging this extensive background, John founded My Premier Backyard with a clear vision: to bring professionally curated, premium outdoor living products to homeowners and businesses alike. His hands-on experience in hospitality gives him a unique advantage—he understands not just how products look, but how they perform in real-world settings where comfort, durability, and functionality matter most.

At My Premier Backyard, John focuses on sourcing and offering high-quality outdoor furniture, kitchen solutions, and backyard essentials that meet the demands of both residential customers and commercial spaces such as restaurants, hospitality venues, and rental properties. His approach is rooted in practicality, long-term value, and customer satisfaction.

In addition to his work in eCommerce, John has expanded into real estate, where he owns and operates a portfolio of short-term rental properties. This experience further strengthens his expertise in creating inviting, functional outdoor spaces that enhance guest experiences and property value.

With a business background spanning franchising, hospitality, real estate, and eCommerce, John brings a well-rounded, customer-first approach to My Premier Backyard—helping clients confidently invest in outdoor living solutions that are built to last.

Dante Rinaldi

Vice President of Business Development

Dante Rinaldi is the Vice President of Business Development at My Premier Backyard, where he focuses on building strategic partnerships, expanding brand presence, and driving growth across both direct-to-consumer and B2B channels.

With a Bachelors in Business and English, Dante brings a unique combination of storytelling and strategy to the company. His experience in digital content creation, video production, and marketing helps shape how the brand connects with customers and communicates its value.

At My Premier Backyard, Dante plays a key role in identifying new opportunities, strengthening supplier relationships, and helping position the company as a trusted source for premium outdoor living products.

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